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Pressy came to life in August 2013 as a crowd funding project (http://kck.st/12MV2Jj) aim to bring a customizable physical button to Android smartphones. The campaign ended up raising over 17 times it's original goal at $695,138, from 28,818 backers.
Pressy is now offered for sale online and is doing great. Retail distribution is scheduled to begin on October world-wide.